Battle of the Ads!


Details/Rules & Regulations




Entries will be accepted from all Company Program teams operating within JA Central Ontario during the 2019-2020 Company Program cycle. Each company will be permitted a maximum of one entry to the competition.

Create an Outline

Create a one page document outlining the criteria below. This will help shape your idea as we want to see your brand, target market and competitive advantage reflected in your commercial.


Outline your Company Brand

What are your company’s values?


Target Market

Who do you want to sell to?


  • Demographics (age, gender, income, occupation, race, etc.)

  • Geographics (location)

  • Psychographics (personality, lifestyle, motivation, attitudes)

  • Behavioural (buyer readiness, product loyalty)


​​Competitive Advantage

​​What sets you apart from the competition?

Come up with your Commercial Concept

Based on your one page document you created, brainstorm a commercial idea. The commercial should showcase your company and your product. It should also outline the product benefits and be clear who you are targeting.

Film Your Commercial

Film Your Commercial! You don’t need a fancy camera, you can record a high quality video on a smartphone. The video should be 30 seconds – 1 minute long and should include the JA logo. Please ensure you use the JA logo provided to you on the home page of the student resource portal. 

Note: The songs you are able to use in your ad will depend on the song's copyrights. To determine if you are able to use a specific song, please follow the process outlined in this video here. 


Upload your video in the form below by Friday May 1st, 2020 11:59 pm. In the form below, provide us with a link to your video in MP4 format - no YouTube links please!

The judges scoring will be based on the following:

  • Does the video follow all guidelines? (i.e. length, JA logo requirements)

  • Does the video cover the 6 features outlined in the Air Miles workshop (branding, target market, call to action, product features, value proposition, and emotional connection)?

  • How well the does the video draw in the viewer and keep their attention?

  • Is the video original and innovative?

  • What is the overall quality of production? (including visuals & audio)


JA Central Ontario

133 Richmond St. W., Suite 405

Toronto, ON M5H 2L3

416-360-5252 |

© 2018 by JA Central Ontario.

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