To recognize an outstanding company that showed brand consistency across all company functions including website, sales approach, marketing, product and packaging. The team must demonstrate how they created a unique brand that clearly represented the company standards and product.

Minimum Criteria to Apply
  • The company's business plan must have been previously submitted
  • The company's final shareholders' report must be submitted by the deadline (April 8, 2022)
  • Fixed Costs ($150) and JA Taxes (if applicable) must be paid
  • Minimum 80% average attendance rate for the team
  • Companies short-listed as finalists will have their financials audited and any discrepancies may affect team standings
  • Teams do not require a nomination from an advisor to apply but the application will require an advisor to endorse the submission for accuracy

How to Apply
  • You will be asked to create an account and will be able to save your application as you go.

  • In addition to the online application form, you will be asked to upload your brand presentation (see below for details)

  • You will be asked to include the name and email of an advisor to endorse your application. They will be sent a copy of your submission automatically by email and a request for endorsement.

  • Advisors are not required to provide any additional references beyond the endorsement.

  • Applications must be submitted through the link above. No email applications will be accepted.

Brand Presentation

  • Maximum 10 slides/pages

  • Include a creative visual representation of your company's brand that showcases your company's logo and snapshots of your company's marketing (website, social media, etc.) and packaging (if applicable)

  • This can be structured as a PowerPoint, brand guideline, infographic or combination - it's your preference!

  • Brand Presentation is to be completed as a separate PDF document and uploaded to the application site

  • Document must be clear, concise and easy to read

Application Tip
  • Make sure you start writing your application in advance of the deadline to account for editing, reviewing, and any unforeseen circumstances. Try not to submit your answers last minute!
  • You can save your application online and return to it. It does not have to be completed all at once. 
  • If you plan on working offline, take note of the word limits to ensure that you don't run into any issues when copy and pasting your answers.
  • Check in with your advisors to determine who you should include in your application for the endorsement.
Application Deadline 
Friday, April 1st, 2022 at 11:59 p.m. 
Complete the application form online here:
What happens after you have submitted your application?
  • Applications will be reviewed by external preliminary judges.
  • Short-listed candidates will be determined to move on to Student Interview Night. 
Student Interview Night
  • Short-listed candidates will be interviewed by a panel of judges selected by JA Central Ontario.
  • Interviews will be held virtually on Tuesday, April 26th between 5:30 and 8:30 p.m. 
  • Specific instructions will be sent to all finalists.
  • To be eligible for an award, students MUST attend Interview Night.
Selection Process
  • The award winner will be selected on the basis of their combined written responses and interview
  • The award winner will be announced at our virtual ventureON celebration on Wednesday, May 11th, from 5 to 6:30 p.m.
Preliminary Judging Rubric
Your written application will be reviewed based on the following:
  • Brand Presentation
    • ​A variety of company functions and channels are represented (logo, website, social media, print and packaging) and branding is consistent throughout and visually appealing and overall branding is well communicated. (10 pts)
  • Brand Strategy
    • ​Target customer is defined, and team shows an understanding of their audience’s needs. Company’s brand strategy is able to reflect this understanding by using different channels and methods as well as branding choices. (10 pts)
    • Company’s mission and vision is clear. Company is able to demonstrate and provide examples as to how their branding is unique and reflects not only customer values but also their own. Company’s personality is evident through its branding. (10 pts)
    • Brand consistency is reflected across all company departments (marketing, sales, IT, HR, CSR, production and finance). Company demonstrates strong teamwork skills in ensuring that all company members in each department work collaboratively to reinforce brand’s messaging. Company shows pride in their brand. (10 pts)
If you have any questions, please reach out to the CP Team at